Roll Wit Rory media kit
Independent cannabis reviews, reporting and documentary — New Jersey.
Who this is
Rory (she/they) is an independent cannabis reviewer based in New Jersey, a selected judge for The Winter Classic cultivator competition in New York City, and the host of the documentary series State of Smoke NJ. She publishes the Roll Wit Rory Archive, scoring flower from NJ, NY, California and legacy growers on her own 3-Pillar Master Review Index.
Winter Classic 2026
Selected judge — blind-judged NYC cultivator competition, 64 entrants, 20 industry judges, presented by NYC420CCC and C4 Events.
State of Smoke NJ
Host and creator. A six-episode documentary on what happened after New Jersey legalized. First trailer: coming soon.
Investigative reporting
The Sherbinskis Handover — original documented reporting on the Sherbinskis / PrimeTime ownership record, first to publish, sourced to USPTO filings, court dockets and archived press.
3-Pillar Master Review Index
Her own scoring system: Nose, Taste and High scored separately out of 10. Bag appeal deliberately discarded.
The archive live
Readers last 29 days · live
Counted by the site's own server, with no third-party tracker. Known bots and link previews are left out. Top referrers: Instagram, X, Google.
Where US readers are
Share of US visits, top 8 states.
How they read
46% on a phone
54% on a computer
1.4 pages per visit
125 visits a day
How they arrive
Share of visits that came from a link elsewhere.
Most read
- The Sherbinskis Handover125 views
- SquirtleRollz: community reviews95 views
- Review: Spritzer by Loyalty7_icmag250 views
- Review: “MoonBow” by Loyalty7_icmag246 views
- Review: Boo Berry by Loyalty7_icmag237 views
Search 28 days, 13 Sep – 10 Oct 2026
92 appearances in Google's AI answers in the same 28 days, citing 26 different pages on the site.
Source: Google Search Console, measured Oct 12, 2026.
Instagram 30 days, 1 – 30 Sep 2026
Two accounts, two jobs. A partner should know which one they're buying into.
@rollwitrory Reviews, reporting and State of Smoke
+149 followers in September (+7.2%). 1,374 profile visits and 33 bio link taps. Stories carry most of the views (36K), mostly from followers: this is the account people check in on.
@rollwithrory Lifestyle and craft, the artier side
74.9% of views came from people who don't follow the account, and it reached 8,171 accounts on a 1,442 following. This is the discovery account. Top post: the Winter Classic judges spotlight, 4.6K views.
Source: Instagram Insights (all content: reels, posts and stories), 30 days to Oct 1, 2026. Instagram counts a view per play, so views exceed unique viewers.
Discount codes live
Every code is listed on the site with exactly what Rory earns from it, and no code has ever affected a score.
Flower Mill RollWitRory
10% off. Used on 107 orders since February 2026; readers have saved $880+. Last used Oct 27, 2026.
Scale, stated plainly
This is a growing site, not a large one. What it offers a partner is not volume. It is a reader who is actively buying cannabis, reading a reviewer who is on record refusing to let sponsorship affect a score.
Editorial policy — read this before you pitch
Sponsorship or free product never determines a review score. Rory stays self-funded on products she formally reviews wherever possible. A brand or dispensary appearing in her work never guarantees favorable coverage. The line between reviewer and marketer stays intentional.
[email protected]
Partnership and press enquiries
X @RollWitRory · Instagram @rollwitrory · @rollwithrory
rollwithrory.com